2010 can be considered as one of the milestones in our history. This year, new De Luxe shorts had been released which moved the comfort line to a new level. Top materials, improved cut and revolutionary leg endings with a wide elastic band that can be printed on. Recently, a similar technology is applied to jerseys. We are not only the first in the Czech Republic but also among the first of all to include this feature in our offer.
In addition to new product lines, we started to work with PSK Whirlpool-Author, the strongest bike team in the Czech Republic, at the same time we have created our own team the LAWI-Author Cycling Team. We are one of the partners of the race series Kolo For Life, which is the largest mass cycling series in the Czech Republic and Central Europe, and we are a partner of RunTour running series. Currently, we are entering the Netherlands and to the Benelux. We gain new experience, expand our range of products and services. We launched an online ordering system that brings more user-friendliness to clients’ ordering process. In addition, we are entering other European markets such as Germany.